Terror Squad's "Lean Back, " Crazy Town's "Butterfly, " Mims' "This Is Why I'm Hot" and D4L's "Laffy Taffy" round out the top five.

CNN: Billboard ranks decade's one-hit wonders

Mr. HOLLOWAY: I'm assuming because, you know, you had to assume it's because it's really bad. (Unintelligible) movies, you know, "Resident Evil, " you know, crazy town or whatever the last one was (unintelligible) screened.

NPR: A Beautiful Movie: 'The Diving Bell and the Butterfly'

As the analogy goes, a viral media process unfolds like an episode of 24: unscrupulous characters gleefully break a vial into the water main, a few unsuspecting citizens drink from the tap, sneeze onto their colleagues, and soon the entire town has gone crazy.

FORBES: The Spreadable War on Viral Media

"It's quite a crazy story because in this little town, Herzogenaurach, a cobblestoned medieval town, you have two of the world's biggest sports companies, " says Barbara Smit.

BBC: NEWS | Europe | German feud inspires boots town