In each episode Reggie will take a UE Boom and his crazy hypothesis to the streets to understand the effects that social music has on everyday people in everyday places.

ENGADGET: blogger-avatar

In a world before Youtube, when someone wanted to declare their undying love for Pokemon, he had to go shouting in on the streets like a crazy person.

FORBES: Giant Pokemon Fan Calls PETA Out

The streets were absolutely crazy.

BBC: The survivors' stories

"Before coming here all we heard about was drunk people in the streets, but everyone's been friendly and not so crazy, " said Yolanda Huang.

CNN: 'Super Gras' a big score for New Orleans