As with many teenage crazes the world over, the wearers of the camel humps have attracted criticism and ridicule from parents, religious conservatives and others.

WSJ: Young Women's Elaborate, High-Rise 'Camel Hump' Hairstyles Turn Heads in Dubai Malls

To IDC, that's a sign that vendors and Microsoft need to find an antidote to the crazes for smartphones and tablets -- and find it quickly.

ENGADGET

In that time, the balloon films have undergone a process of evolution, taking in popular crazes such as bungee jumping or special times of the year such as Christmas.

BBC: balloon logo