There is a lot less loyalty for CPG brands than there used to be.
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She works with companies within the pharmaceutical, CPG, and technology industries to build processes and cultures that foster innovation.
The company saw growth both in its U.S. and Asian units, and its consumer products group (CPG) which houses its K-cup sales.
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However, I firmly believe such integration is EASIER in the CPG space.
It showed up in a lot of categories, mostly CPG, where the importance of emotional brand value has decreased significantly or disappeared entirely.
But there are two other industry groups that are not yet mentioned enough when mobile payments are discussed: retailers and consumer packaged goods (CPG) companies.
All marketers, especially those in the CPG space, really need to be paying attention to the socialization of the purchasing process that companies like Amex are driving.
That's a classic CPG technique, playing offense and defense simultaneously.
Only time will tell how successful its new real-time, big data product will be in capturing the sales and marketing dollars of CPG companies and restaurants from its competitors.
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As U.S. GDP growth continues to stagnate, CPG companies have increasingly sought out growth in emerging economies, where growth is higher and consumer tastes often reflect the roots of the companies.
The CPG company can then shift some of their marketing dollars away from mass market promotions with uncertain ROI and into individualized customer discounts and incentives that deliver direct measurable benefit.
The big global firms certainly have invested in departments focused on brand-building and consumer engagement via the primary social channels (mostly prodded by their forward-thinking, marketing and measurement-driven clients at CPG companies).
Facing many CPG brands is a movement where consumers are taking more control--there are four diet soda brands in the top 10--and pushing back on conceived notions on what "permission" they should give to brands.
While the Democratic Party continues to utilize sophisticated analytics and targeting strategies and leverage digital in as sophisticated a way as any great CPG company does, the Republicans seem to be living in an analog world, dependent upon telemarketing and the U.S. Postal Service.
The company was still exploring business models, but knew that collecting and combining data about what, when and where their users were eating could offer invaluable insights to anyone from consumer packaged goods companies (CPG) to mom-and-pop restaurants, CEO Justin Massa told me in an interview last year.
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The import behind that statement is that customers can get on with the business of running a shoe business or a CPG company or a bank and begin withdrawing from the costly, maddening, and ultimately low-value world of evaluating, testing, purchasing, integrating, deploying, monitoring, patching, and babysitting vast swaths of infrastructure and applications and networks and storage.
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