It provides good ad targeting to advertisers, consumers often find keyword ads relevant to their interests, and (as I explain here) cost-per-click (CPC) keyword advertising nicely shares the risks of ad performance between advertisers and publishers.

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Another key factor in improving investor sentiment is the fact that the recent declines average cost-per-click seem to be slowing, and overall CPC could be stabilizing.

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In 1984, he created The Lords of Midnight, originally for the 8-bit ZX Spectrum and subsequently converted for the Amstrad CPC and Commodore 64.

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Revenue per search equals the click-through rate (CTR) multiplied by the cost per click (CPC).

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