"I could envision cowboys and Indians and the Gold Rush and all the places it had been, " he recalls.

FORBES: Magazine Article

"It's grown-ups playing cowboys and Indians is what it amounts to, " says Gene (Evil Roy) Pearcey, the reigning World Champion cowboy shooter.

FORBES: Draw, You Varmint!

The two most prominent Western artists, Frederic Remington and Charles Marion Russell, were late-19th-century narrative painters whose romanticized pictures of cowboys and Indians were avidly reproduced in leading magazines.

FORBES: A Multi-Million Dollar Western Art Bonanza

Cowboys and Indians were among the shop's first customers.

ECONOMIST: Stanley Marcus