Since both parties are in dire need of a sop to throw to the elderly, some sort of package extending Medicare coverage for prescription drugs will probably emerge.
The combined package of news and interactivity lends itself especially well to sport coverage, where it can mimic the experience of watching a match and discussing it with friends.
In addition, Tumblr promised a "mass promotion" package that would include tweets to 300, 000 Twitter followers and additional coverage in another publication, such as Seventeen or Rolling Stone.