ESPNDallas.com and the Heat Index will also provide comprehensive coverage throughout The Finals.

ENGADGET: ESPN 3D preps for NBA Finals, adds new Friday Night Fights to the schedule

Unsurprisingly, the companies that received the most positive coverage had performed well before the stories were published: their share prices had, on average, outperformed the index by 42.7% once adjusted for sector and size.

ECONOMIST: Buttonwood