The scam begins with a phone call that informs the target that he has won millions in an international lottery, but he needs to wire a payment to cover taxes.
The Wall Street Journal got huge bang for their buck when they brought Michael Rapoport out from behind the Dow Jones News Wire pay wall recently to cover the accounting industry full time.
When I saw a wire service photo several hours later of Time's cover, a standard news shot of Diana, I knew our issue would crush theirs on the newsstand.