You'll find Android phones that range in size from tiny to massive, Windows Phone handsets that cover the rainbow in colors and, of course, the ubiquitous iPhone, which has a price point to suit every need.

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Of course, black and white are not the only colors of diversity.

NEWYORKER: Primary Colors

Feelings about colors can change dramatically in response to a person's environment, and over the course of a lifetime, Palmer said.

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