During a walk in the park five weeks into their relationship, Braka asked Graham what he should do about the pub, and her immediate response was, "Well, buy it, of course, darling!"

WSJ: The Perfect English Country Inn

Apart, of course, from Mr Darling's claim in the summer of 2008 that economic conditions in Britain were the worst in 60 years.

BBC: The Full Story: Prime Minister's questions

We all know that content marketing of course has become the new darling catchphrase of many marketers and rightly so.

FORBES: Content Marketing And E-Commerce Tops Digital Marketers Priority List For 2013

Of course Mia Hamm was an endorsement darling during the late nineties and early 2000s, with famous commercials like this all-sports duel with Michael Jordan or this soccer-specific spot.

FORBES: U.S. Women's Soccer Team's Glory Could Yield Redemption And Endorsements For Hope Solo

The darling music venue of the city is, of course, the Vienna State Opera House in the 1st District.

BBC: Finding your rhythm in Vienna

But, of course, all this time, Keith would have been behaving like a total darling: waking at 8 a.m.

WSJ: Caitlin Moran on Women and Overeating: I Know Why the Fat Lady Sings