At the University of Pennsylvania's Wharton School, staff are using interactive lectures, field learning and peer-to-peer to sessions as a way of enhancing their course offerings.
A. offerings, which include a distance course in partnership with Ontario-based Queen's School of Business and an executive education program in New York.
The hope is these customers will be enticed by free offerings to later pay for something, perhaps even a semester-long course, says Anne Rollow, a Fathom vice president.