Coupled with the camera's Macro mode, which allows photographers to capture dramatic close-up images of subjects as near to the lens as 0.4 inches, the X-5 delivers an extensive range of creative photographic possibilities.

ENGADGET: Pentax intros X-5 superzoom camera with 26x lens, tiltable LCD

Total Immersion specialises in so-called web mashups, where an online user sees a video reflection of themselves coupled with a 3D object that they can control, such as camera that responds accurately to button presses, or a pair of glasses that lets the user switch the frame or colour scheme.

BBC: Augmented reality goes beyond gimmicks for business