Since its launch in November 2008 the Coke bus has been crisscrossing the countryside, targeting kirana stores in second- and third-tier cities, mostly in northern and western India.

FORBES: Global 2000

In Japan, where Uniqlo has blanketed the countryside with more than 800 stores, some of the brand's luster has been worn away by strip-mall locations and humdrum atmospheres.

WSJ: This Man Wants to Clothe the Planet | Renegade

German castles are typically located in the countryside, often on a hill or mountain, and are usually far away from most cities, grocery stores, train stations and other conveniences.

WSJ: Castle, Sweet Castle