This is a risky strategy, with Congress counting on winning enough seats to take the lead in forming a coalition, which its currently-piqued allies will then join.
BuzzFeed, one of the foremost native advertising innovators, bases its strategy on social distribution, counting on readers to share its articles, sponsored and non-sponsored alike.
The answer is simple: Norm Coleman's strategy is to disenfranchise enough voters to win this election by shutting down the counting of votes with vague and baseless claims of fraud.