The NHL is counting on it because no league is more dependent on its core fan base than hockey.
Sure, we had some discussion about not counting on it too much, and the importance of building other relationships and other go-to-market channels.
Rather than back away from the traffic data that got it in trouble in the Netherlands, TomTom is counting on it to increase loyalty among existing customers and lure new consumers to its products.
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Goldstein and his partners are counting on it.
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So I hope he is counting his blessings on it could been a lot worse than a car repair bill and embarrassment.
SingTel is not amused, since it was evidently counting on the HKT deal to help it counter the sweeping deregulation it will face in its home market this year.
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Toyota could end up doing even better than its forecasts, as it is counting on the dollar averaging at 81 yen for the fiscal year, while it's already at 92 yen levels in recent sessions and could rise further.
It is counting on advertising, sponsorship and e-commerce to make the risky move pay off.
When the government extended its promises of pensions and health care, it was counting on growth.
Northwest, with an important hub in Tokyo, is also counting on international services to help it get back on its feet.
The company is counting on that edge to carry it through to a possible 2011 IPO and a giant market cap.
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GEM, too, but it is counting on Hong Kong's unique position as the financial gateway to China to make a difference.
Instead it is counting on regional solidarity and diplomatic pressure.
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The White House knows it has no legal authority to demand such a corporate ATM card, but it is counting on public anger to coerce BP to go along.
It's counting on an odd couple: low interest rates and low inflation, despite the dollar's crash.
The navy frets that it could lose the two new aircraft carriers it has been counting on.
It is also counting on its new Colt Plus subcompact model to stem the decline in domestic sales.
Saks Fifth Avenue still has a large designer showing, but it is counting more on growth from middle priced fashion goods.
To be sure, RIM will still support BES 5 for the foreseeable future but it is clearly counting on organisations upgrading all their existing BB devices to the new BB10 ones.
In the games division, Sony had a decrease in sales for the PS3, PSP and PS Vita of 12.2 percent from last year, although of course it's counting on the PS4 to turn that around.
The stakes are high for all three companies involved but particularly for Penney, which is counting on a revamped home area to help it rebound from a disastrous year.
Most of these went to developing countries, and Cherry is counting on its deal with Chrysler to help it meet the quality and safety standards needed to get a foothold in the American market.
Japan is counting on the U.S. to warn it that a missile is on the way--a trip that takes only about ten minutes from North Korea.
The government was counting on a speedy recovery from recession to help it fulfil its main purpose, which is to eliminate the structural fiscal deficit by 2015.
In the past, governments have tended to measure how well they are doing in any particular policy area by counting the amount of money they are spending on it.
Many people are counting on the press to get to the bottom of it.
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Even though the use of personal shopping data might raise privacy concerns among some consumers, retailers are counting on most people accepting the trade-off if it means they get a better price for a product they want.
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