The name alone is enough to raise eyebrows, but wait until you see the special features: a biorhythm calculator, a fatness function that calculates a user's height-to-weight ratio, a calendar for keeping track of your menstrual cycle and a calorie-counting function.

ECONOMIST: Mobile telephones

It promises there will be a note-taking function, speedier wireless connections and the elimination of the counting-pages delay.

WSJ: A Review of the Irex E-reader

Afraid the ads would scare away their viewers, Hecox and Padilla at first secretly turned off the ad function, so even though they were attracting millions of viewers, none of the hits was counting toward their ad revenue.

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