On June 25th the Ministry of Health told 311 of the more than 2, 000 counties in China to experiment with reforms aimed at weaning hospitals away from medicine sales.

ECONOMIST: Health-care reform: Heroes dare to cross | The

According to the Boston Consulting Group (its partners reported some of their insights in Forbes here), a consumer company doing business in 70 locations (cities and counties) in China could reach 70% of consumers in the middle and affluent classes as of 2005.

FORBES: How To Think About The Chinese Consumer

Such events have been held in 60 counties across China, with enthusiastic crowds numbering from 1, 000 to 30, 000.

CNN: ASIANOW - TIME Asia