"The Web has dramatically increased the counterfeiting problem, and we as a company can't handle it alone, " he says.

FORBES: Brandjacking Big Pharma

Plain packaging will also exacerbate an already serious counterfeiting problem in parts of the EU. If unregulated, counterfeit cigarette packages are essentially indistinguishable from regulated products, consumers are at greater risk of purchasing dangerous products.

FORBES: Further Down the Slippery Slope: The EU's Tobacco Package Property Seizure

As always, there are risks involved with the second-hand luxury market, primarily the problem of rampant counterfeiting.

FORBES: Second-Hand Luxury Market On The Rise In China

How big the problem is with counterfeiting may soon not matter.

FORBES: Ch?teau Faux

The industry support "forms a bridge between the public and private sectors and will assist Interpol and each of its 190 member countries to more effectively tackle the problem of medical product counterfeiting, " Interpol Secretary General Ronald K. Noble said in a statement.

NPR: Drugmakers, Interpol Ramp Up Fight Against Fakes