The time for a reverse split is when there are real earnings and you would want to make them appear larger when spread over a smaller share count.

FORBES

It requires building reciprocity where one has built strong relationships over a history of interaction that they can count on others to help them, and likewise offer help where needed.

FORBES: Shifting The Imperative From Knowledge Management To Expertise Management

Sure, can put in really nice fixtures, 800-thread count sheets, over the top spas and facilities, but few hoteliers can actually run them well.

FORBES: Telluride's Hidden Hotel Gem: Lumiere