And on a platform where writers are paid by visitor count, controversy and the resulting spike in readership can be lucrative for the writer.

FORBES: Trolling The Internet With 'If I Were A Poor Black Kid'

The entertainment news category as a whole, some 160 Web sites by comScore's count, saw a 53% spike in traffic for the week of June 28, compared to a week earlier.

FORBES: The Star Economy

Rising room prices will merely signal to producers the need to expand room count, thus moderating the near-term spike.

FORBES: Dispelling long-held misconceptions