Among new additions to the FE range you can count the FE-5020 (5x super wide optical zoom), FE-4000 (4x wide optical zoom), and FE-26 (3x optical zoom).

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He adds that if the company can maintain leverage in the 2x-3x range, share count could shrink by over 25% by 2015, and by over half by 2020.

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But Sainsbury fails to deliver a superior offer on any count: not price, not range, not quality.

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As it is, top of the range Lumias are outclassed on the pixel count by Sony and Samsung (the S4).

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Divide that number by 4, and then count that many notes up from the bottom of your range.

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"I don't think anybody's really been able to get a good hard count, but I would say it's probably in the range of 50 votes, " he said.

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Any new owner will want to ensure that Ford retains an interest in the future of the business, in part because it may be possible to persuade the commission to count Jaguar and Land Rover as part of Ford's bigger and more economical range for the purpose of measuring emissions.

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