How could one seriously count the cost of death and injury caused by road accidents, for example?
Still, there is a question over how long that willingness will endure as Greeks count the cost of recession.
And in a sign that colleagues are taking to mean that the suicide was premeditated, the bishop ended the letter by saying that "dedicated persons do not count the cost of the sacrifices they have to offer".
But as we still count the cost of the 2007-8 banking crisis, there is something much more important at stake - which is whether governments and regulators have made a fundamental error in the way they reacted to that crisis.
Clearly nutrition and cost count in decisions on where to eat, as do taste and restaurant management.
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Now, after its investigation, the Commerce Department has decided that handouts of shares should count as a labour cost.
She doesn't count much on the annual cost of living adjustment.
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While the law says the IPAB can try innovative approaches to modernize care, the Congressional Budget Office does not count these programs as achieving any meaningful cost savings.
The banks get to deduct the "dividends" of their trust-preferred stock as interest expense (thus lowering the after-tax cost of borrowing) and get to count it as capital.
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When you count these kinds of side benefits, you double the cost-effective energy savings in a typical steel mill.
Cost-conscious and obsessive, Ebbers was known to count vehicles in the company car park at night-time to see who was working late and who had gone home, according to Reuters news agency.
The official answer to the first question is it won't really cost anything - or at least, nothing that will formally count as new spending or new debt.
Count IBM in as one of the many companies looking to skyrocket the cost of our future cars, er, protect our lives by developing must-have active safety systems that are sure to become the standard fare in vehicles of the future.
Don't count on taking the eStark onto the freeway anytime soon, though -- the high cost of US safety certifications will likely keep this one away from city streets.
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While it may be easy to count the potential gains, experts are warning that these advances will come at a significant cost - and one which is not just financial.
For example, lorry drivers who work on contract for a single company have been told that under new rules they count as part of the firm for which they deliver, adding 41% to the cost of employing them.
Health plans themselves had hoped to be able to count in-house programs like nurse lines, doctor ratings and wellness programs, what others might see more as cost-containment than care, towards the MLR.
For those that make the cut, count on HBO to promote the value of gathering a half-dozen fight fans at one house, where the cost per head is about the same as going to the movies.
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