If we could get the market straight so that customers were paying for it, Ibelieve you could achieve at least as great improvements in health at a much lower cost and spread over a wider fraction of the population, but it is not easy to go from one market to the other.
"What I had to do was present an idea that was so interesting and so alluring that everybody couldbelieveinit, and the idea of a motion picture scouting party was what I came up with, " he says.