Watching the last reality show, today Couch Potatoes are often managing laptops on their knees.
Couch potatoes were also about 50 percent more likely to die of any cause during the four-year study.
That said, couch potatoes and Web heads don't always have the same taste.
But dismissing it as a problem of couch potatoes is not especially helpful to the millions who have it.
Adam Bosworth, formerly of Google Health, started Keas to help the couch potatoes.
The idea that serial marathoners may earn no cardiac advantage over couch potatoes will surely amuse serial viewers of "Seinfeld" reruns.
These companies sort details of online and offline purchases to help categorize people as runners or hikers, dieters or couch potatoes.
One-way broadcasting via television created passive couch potatoes, whereas the net is interactive, and, he says, stimulates and improves the brain.
It seems logical that couch potatoes eating junk food will gain weight.
The unintended consequence of ObamaCare will be a backlash against couch potatoes who drive up health care costs for the rest of us.
From couch potatoes to Olympic athletes, everyone has a physical capacity for exertion, beyond which the body becomes stressed and begins to feel bad.
Jinni powers intuitive discovery tools that allow "couch potatoes" everywhere to easily find what they feel like watching from the comfort of the living room.
ENGADGET: Jinni Taste Engine for TV and movies envisioned as a Google TV app
No wonder Congress voted to spare couch potatoes any interruption of their favourite soaps, rather than bring in unknown new services from what was, in 1996, a relatively sleepy wireless industry.
And while CBS will come away the biggest winner of all when some 90 million couch potatoes tune in to see the Indianapolis Colts take on the Chicago Bears this Sunday, many stand to benefit.
Gaming is the most likely culprit, but a raft of streaming video options could have some of those refined couch potatoes watching Hulu or Netflix instead of playing one more round of Gears of War.
ENGADGET: Nielsen says game consoles get men to use TV more: hurray, we think
Baseball has more inventory than any sport and with the national cable sports networks Fox Sports One, ESPN and NBC Sports battling it out for supremacy over couch potatoes, MLB was in a particularly strong negotiating position.
FORBES: Baseball Team Valuations 2013: Yankees On Top At $2.3 Billion
Created to help the world's couch potatoes turn the tube on and off without having to make the arduous 2-meter journey to the TV set, the standby feature has spread to virtually every appliance in the home and office.
And while CBS (nyse: CBS - news - people ) will come away the biggest winner of all when some 90 million couch potatoes tune in to see the Indianapolis Colts take on the Chicago Bears this Sunday, many stand to benefit.
Spartan Race began in Vermont as a new wrinkle for a core group of already hardcore outdoor endurance athletes, but quickly became popular with everyone from weekend warriors to couch potatoes to elite runners and cyclists, exploding in popularity nationwide, and spawning smaller events of just three miles, Spartan Sprints.
FORBES: New Year's Fitness Resolution: Try Adventure Or Obstacle Racing?
Each time a PlayStation 2 or Nintendo GameCube makes its way atop another television, or another family subscribes to an online game service, what passes for entertainment today--our movies and our stars, the Steven Spielbergs and Meg Ryans--fades just a bit, and we edge just a bit forward from our position as couch potatoes into couch possibilities.
The message that Business in the Community wants to spread is that a fit and healthy workforce is a productive work force and employers in all sectors must play their part in preventing not only couch but office potatoes.
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