Jackman ran a series of quirky ads featuring endorsements featuring "Seinfeld" star Jason Alexander (aka George Costanza).

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George Costanza expressed this kind of mystical fatalism in a Seinfeld episode, during which he was obsessing about a white discoloration over his lip.

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It makes no more sense to worry about whether her character is good for women than it would for to worry about whether cheap, plotting, manipulative George Costanza in Seinfeld was good for men.

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It's what George Costanza might call significant shrinkage.

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Costanza, analyst at investment research firm Value Line.

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Costanza Castelnuovo-Tedesco, SAP's vice president of global advertising and branding, says the company turned to mobile marketing as a way of reaching its target audience of C-level execs and "senior business decision makers, " who are early adopters of technology and are frequently on the road.

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In previews for the 1997 TV movie, Houston's Fairy Godmother and pop singer Brandy's title character were much hyped, but the Rob Marshall-directed production itself was stolen by old pros Bernadette Peters as the stepmother, Victor Garber and Whoopee Goldberg as the King and Queen, and Jason Alexander as a kind of singing, dancing, pratfalling George Costanza.

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