Patients may well become better informed but what will it cost?

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It may cost a lot more money, but that's probably what's going to happen once again.

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"It is maybe a tenth of what it would cost to buy health insurance, " he said, meaning many people may still choose to go uninsured.

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The problem here is that when the product is ready to launch, the MSRP may end up being the wrong price because it was developed based on cost instead of what the end consumer will pay.

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