As customers respond, the program tracks the cost per lead for each campaign and graphs the results.

FORBES: Junk Mail Bytes It

Once you start showing sales how your leads are moving through the pipeline, you can start working together to drive more revenue and reduce the overall cost per lead.

FORBES: B2B Marketing is More Than Leads

Consider all exhibiting expenses as you calculate cost-per-contact, cost-per-lead and ultimately, overall ROI.

FORBES: It's Time To Innovate the Trade Show Experience

We expect that these cost savings will mostly be passed on to customers, which should lead to a decline in the average selling price per gigabyte for SSDs.

FORBES: Seagate Smells Like $38 On Simmering Storage Demand