The counter argument is that the cost of active defense is insignificant compared to the value of the intellectual property and corporate data it helps protect.
FORBES: Caution: Active Response to Cyber Attacks Has High Risk
Not only does it cost money to be active, but the benefits of improved corporate governance are spread among all shareholders.
Cost savings, customer loyalty and sustainability all argue strongly in favor of active corporate energy and sustainability strategies.
The Gennum ActiveConnect GV8502 can be seamlessly and cost-effectively embedded into the cable, enabling a variety of new active cable solutions that will allow DisplayPort to become a pervasive technology in these fast-growing markets.
ENGADGET: Gennum develops in-wire technology for 100-foot DisplayPort cables
The perceived value of active defense has to be weighed against the risk and cost.
FORBES: Caution: Active Response to Cyber Attacks Has High Risk
The success or failure of active strategy is always measured on a net-of-cost, risk-adjusted basis against its benchmark.
The City Council speaker's proposal for so-called permanent affordable housing is attracting resistance from many low-cost housing advocates, but one of them has become the plan's most active supporter.
Count IBM in as one of the many companies looking to skyrocket the cost of our future cars, er, protect our lives by developing must-have active safety systems that are sure to become the standard fare in vehicles of the future.
When you boil down all the arguments about the superiority of indexing, there is absolutely no factor that makes indexing better than active management other than cost.
FORBES: Malkiel Shills For Indexing Again, But Backs Baidu Just In Case
The author of the research paper Dr Lennert Veerman, from the Centre for Burden of Disease and Cost Effectiveness, told me they had adjusted their research to exclude people who were physically active while watching TV - such as running on a treadmill or rowing.
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