But before this vision could be realized, she recognized the need to deconstruct the raw costs of their services and report that detailed cost-information back to the business.

FORBES: What CIOs Can Learn From Moneyball

Brokers and others will now have to report information on the cost basis of securities to investors and the IRS, in some cases as soon as Jan. 1, 2011.

WSJ: Calculating Cost Basis to Get Easier

Brokers and others had complained that they are ill-prepared to comply with the rule, but on Tuesday the IRS made it clear who must report cost basis, which transactions are reportable and what information needs to be reported.

WSJ: Calculating Cost Basis to Get Easier