Its GeneChips help reduce the cost of analyzing genetic sequencing and expression.

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Product companies are becoming more sophisticated at analyzing the total landed cost, also referred to as total cost of ownership, to produce their products.

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But as the cost of DNA sequencing dropped, Knome found its business focused more on researchers who wanted help analyzing DNA samples.

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But when the cost and risk become too high, more effort needs to be focused on safety, and more care in analyzing the risk.

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