Where they have thrived is either in cost-conscious emerging markets or in cost-sensitive areas of developed markets defined by clear specifications and minimal innovation.
Cutting down on the burden of moving mountains of paper bills and heavy coins could conceivably save a bundle in cost-sensitive businesses like gas and fast food.
Heinz derives more than 60% of its revenues outside the U.S. Ketchup sales for this quarter could be boosted by the introduction of smaller sized Heinz pouches that cost 99 cents for a 10-ounce pack to lower the entry price for price-sensitive consumers.