Because it is so valuable to a company, a brand must be cosseted, sustained and protected.
Both fought hard to keep European subsidies for France's cosseted farmers and to protect national champions.
And cosseted Chinese companies will have to play by international rules the moment they venture abroad.
Sullivan talked of turning down a cosseted Afghan commander who demanded helicopter transport to one of his bases.
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In the millennium round, poor countries could benefit from America's determination to prise open Europe's cosseted farm sector.
Mr Arnault has since broken every convention, both in French business and in the cosseted world of luxury goods.
Until bigwigs in Brussels and Washington are ready to outface their cosseted farmers, Mr Zoellick's tariff-cutting plan will go nowhere.
We can relish the latest clash of styles between cosseted, serene Silicon Valley and twitchy, aggressive Wall Street.
But first he wants to change Colombia's political institutions, and especially the corruption, vote-buying and cosseted excess of its politicians.
The situation in the relatively cosseted public sector has been rather different.
The livedoor bid for Fuji illustrated another point about Japanese capitalism: that for a seemingly cosseted, conformist activity, it is strikingly unregulated.
But its image as a cosseted cottage industry is out of date.
It has inserted a clause, for instance, that in effect ensures Japan's cosseted farmers would be exempt from any free-trade deal with America.
Approval of this measure in Congress in January had seemed to signify that Brazil was at last prepared to take on cosseted vested interests.
Are they too big for their boots - over-cosseted - or are they standing up for ordinary folk in the face of rapacious bosses?
So, not only is SM1 protective, it has a clear evolutionary advantage over the wild type, at least in the cosseted conditions of the laboratory.
Fassbinder films life in the cosseted class as a masque of glass and mirrors, replete with alluring deceptions and suave surfaces that belie volcanic passions.
Along the walls, like dioramas, are the rooms in which Ivy males lived their cosseted lives: dorm, class, locker room, common room, the local university shop.
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Europe's firms and workers are too cosseted, they argue, and as a result the continent's economies are unable to pull their weight in the world economy.
Mexico's stance reflects the openness of its economy, at least to trade in goods (many service businesses in the country are in the hands of cosseted cartels).
Essentially, the clerisy has become a new, mass privileged class who live a safer, more secure life compared to those trapped in the harsher, less cosseted private economy.
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Hard-up clubs don't have the luxury of undersoil heating but to call some games off because surrounding roads and pavements were icy highlighted our modern cosseted way of life.
Insect resistance, however, might be expected to be as much of an advantage in the rough and tumble of the wild as in the cosseted environment of the farmer's field.
If cosseted executives are moaning, Japanese consumers are smiling.
Beginners would have to be cosseted with trail-grooming machines.
Escorted to a treatment room and cosseted with a delightful soak in a foot bath, the client is asked how he or she is feeling at the moment--relaxed? hungover? fed up with the kids? annoyed at having to answer questions?
BA. Cosseted by bail-outs and perks that included free flights for their children's nannies, the pilots have gone on strike several times over attempts to impose on them deals similar to those accepted by ground staff, whose pay was cut in 1994.
During a presentation in New York on Tuesday, Morgan Chief Philip Purcell acknowledged that big morale problems were affecting the bank's investment banking and equities divisions--whose cosseted bankers contribute 20% to 25% of profits--and that senior management was spending "an awful lot" of time on the issue.
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