NBC's The Restaurant, this summer's six-episode reality show about a New York bistro, is the first prime-time series in decades produced in part by an ad agency, the Interpublic Group of Cos.

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Deutch in Los Angeles, an agency owned by publicly held Interpublic Group of Cos.

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"When ratings and talent begin to waver at a franchise that has had such a long, consistent history of success and support from advertisers...if you're not nervous then you're not paying attention, " said Kris Magel, director of national broadcast at Initiative, an ad buying firm owned by Interpublic Group of Cos.

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Bear Stearns Cos. could be eyeing acquisitions in the asset-management or mortgage sectors, getting a boost from an infusion of capital from a new foreign stakeholder.

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