"There was a time when design was sufficient, " says Antonio Calce, Corum's chief executive.

WSJ: The Feminine Mystique of Watches

Corum grabbed some clothing and two weapons when he fled, but not his credit cards.

MSN: Nuns, Boy Scouts among new wildfire evacuees

Jeff Corum, whose home burned on the first day of the northern Colorado fire, described whirling, unpredictable winds that drove the blaze.

MSN: Nuns, Boy Scouts among new wildfire evacuees

"That's what it's been doing, back and forth, " Corum said.

MSN: Nuns, Boy Scouts among new wildfire evacuees