In expressing his condolences for the death of Jamie Janes, who died in Afghanistan on 5 October, Mr Brown appeared to correct the soldier's first name, as well as rushing the communique.
The association has enlisted the support of the Department of Food and Rural Affairs (Defra) in its battle to stop other manufacturers using the town's name and reputation to sell pies lacking the correct ingredients and not made in the Melton area.
But Jaron Lanier, Douglas Rushkoff and the other digital humanists are correct to say that online discourse is best when we express ourselves in our own name.
If someone fears that the Romanised version of his name has been flagged, he can choose a new (but linguistically correct) transliteration, and then establish that spelling gradually by using it on low-level documents such as a gym membership card or a lease agreement.