Zappos is a hyper-modern company that has written the textbook on passionate customer service and incredible corporate culture and for that, I admire them very much.

FORBES: Zapos, Zappoz, or Zappos: Why Typos Are Good For Your Brand

More fundamentally, however, in recent years Giordano has changed its corporate culture to concentrate on such soft skills as inventory management, store layout, service and style.

ECONOMIST: Asian companies and the China challenge