Mr. Edelman's introduction to corporate PR came when he was pitching the young Mel Torme to DJs.
This may just be corporate PR speak, aimed at assuaging investors concerned about Apple's plummeting stock price.
However, we have been here before and it is an old corporate PR ploy to under promise and then over deliver.
But it remains a difficult, important trade, without which we are at the mercy of private conspiracy theorists and corporate PR.
Potter has a book coming out this fall called Deadly Spin: How Corporate PR Is Killing Health Care And Deceiving Americans.
The corporate PR guru Robert L. Dilenschneider has a simple recipe.
The signatories, who include Aviva chairman Lord Sharman, Home Retail Group boss Terry Duddy and top corporate PR executive Roland Rudd, said they were speaking in a private capacity.
On February 14, a group of senior corporate and agency PR executives came together, under the sponsorship of PRWeek and MSLGroup, to discuss a number of issues that had also been on the agenda of the World Economic Forum at Davos.
FORBES: The Global Economy and Public Relations: Impact and Outlook
At a recent corporate executive summit in Gleneagles, Scotland, PR company Edelman revealed that social networking shaved 1% off its bottom line by encouraging its staff to use such websites as a recruitment tool.
Kelsey Meyer is the Vice President of Digital Talent Agents, an online PR firm dedicated to helping entrepreneurs, universities, and corporate leaders establish themselves as thought leaders in their industries.
FORBES: You Only Have 24 Hours in a Day: Use Them Efficiently
Takeaway: Corporate sustainability, while emerging as a buzzword across industries, remains pigeon-holed with PR and marketing.
FORBES: Leveraging Social Media For CSR: An Alternative Future For BP?
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