That Netflix is a big bad corporate machine that is looking to squeeze every possible cent from their subscribers.

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The project is aimed at looking at the current situation with young Americans, who are struggling to find their place in the corporate machine, and offering constructive alternatives.

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Core private-sector machine orders - seen as a key indicator of corporate investment - were down by 4% from 2006.

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Brad Coffey, head of corporate development for the company, likens the formula to a machine: Put a dollar in at the top and the LTV:CAC ratio will tell you roughly how many dollars come out at the bottom.

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While the BlackBerry's plastic keyboard and tight integration with corporate e-mail systems makes it an unbeatable e-mail machine, Nielsen Mobile's first-quarter data show that the iPhone is all about multimedia, playing music, video and online games far above the average usage of those services for other mobile phone users.

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Simple as it sounds, how is a writer to get the access that he or she needs for an illuminating corporate biography without making a devil's bargain with the company's publicity machine?

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One possibility is to put readers inside high-end corporate printers, then install dots loaded with software upgrade information on toner cartridges, easing machine care.

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But while Sony's and Microsoft's boxes will eventually offer expensive high-definition disc players and complex processors, Nintendo's new machine will take a different tack, says Perrin Kaplan , vice president of marketing and corporate affairs for Nintendo of America.

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