They already believe that their corporate goodwill is therefore enhanced by the current name value of a Derrick Jeter.

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In other words, CGI assembles brainpower, and corporate America supplies goodwill muscle.

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All these projects pursue corporate responsibility while turning businesses into U.S. goodwill ambassadors.

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If Sam owns the goodwill, that part of the purchase price should not pass through SamCo with its corporate tax.

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