In October, Meier Raivich, Vice President of Communications and Corporate Branding at Fanatics, Inc.

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Landor Associates, a New York firm that specializes in corporate branding, consulted with Citi on the brand change.

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The BBC uses Gill Sans typefaces in corporate branding and Westminster Cathedral retains its Stations of the Cross.

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They're blessedly free of corporate branding, except for the trademark Heavenly beds, a fillip of standardization I appreciate.

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The nonlogo logo is a plain white spot, a statement against corporate branding.

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LinkedIn is more than a casual observer of corporate branding decisions.

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Powell says companies are increasingly keen to use Christmas cards as an extension of their corporate branding, with traditional imagery such as the Three Wise Men being replaced by logos.

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Others are intrigued by the potential opportunity for corporate domain names to transform online branding.

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Now, with regulatory hurdles firmly out of the way, this newly created corporate entity (which will assume the T-Mobile US branding) will combine all PCS, AWS-1 and 700MHz spectrum licenses across 248 Cellular Market Areas.

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