Operating profits rose at Brambles' other core businesses - the waste management business Cleanaway and security division Recall.

BBC: Brambles shares hit as results disappoint

Lynch has his sights set on three core pillars for NASCAR Green: Waste, Emission, and Power Generation.

FORBES: Connect

Cox stumbled across the idea at his previous company, Green Foam Blanks, which makes surfboard blanks (the foam core of a surfboard) from recycled polyurethane waste.

FORBES: Wipe Up