At its core it pledges the notion that the informal economy is made up of marginal activities that are distinct and largely unrelated to the formal sector.

FORBES: Informality: A Marker Of Opportunity

At the core of the protest ultimately is the fact that some people dislike the notion of a monthly bill in order to be able to use a piece of software.

FORBES: Adobe's Creative Cloud Move Causes Outcry And Confusion

The notion that a computer program might get people to rethink some of their core beliefs seems as charming as it does naive.

FORBES: Your World View Doesn't Compute

Broadening the notion of the needs they fill has been a successful strategy in numerous other industries whose core products were under attack for safety, health, or environmental reasons.

FORBES: The Gun Industry Needs to Reinvent Itself Before It's Too Late