Reducing that to its core meaning, a well-engineered rear-wheel-drive car can be adapted to more easily and driven more aggressively.

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Interest rates will always be set for the core economies, meaning that they will always be wrong for the peripheral ones.

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Notice that we said apps and components, meaning that some core elements of Android -- input methods, for instance -- should get this treatment.

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Our management believes that these non-GAAP financial measures provide meaningful supplemental information regarding our performance and liquidity by excluding certain expenses and expenditures that may not be indicative of our "recurring core business operating results, " meaning our operating performance excluding not only non-cash charges, such as SBC, but also discrete cash charges that are infrequent in nature.

ENGADGET: Google's Q4 2011 results: $2.71 billion profit, $8.13 billion in revenue, Wall Street disappointed

At its core, Big Data is about the ability to extract meaning from massive volumes of disparate data.

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We must use it to convey meaning that reveals our deepest values, our very core, as human beings.

FORBES: Leadership Storytelling 3.0: From Arithmetic to Calculus