Last year Coke acquired control of coconut water brand Zico and dipped its toes in U.S. dairy for the first time, buying a stake in the maker of Core Power, a workout recovery shake.

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The newly independent company will continue its focus on and support of the Maker Movement through its core media properties and ecommerce business.

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Optical-equipment maker Finisar achieved similar growth in equipment intended for core-fiber applications.

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By launching with a major video game property, such as Halo, the Windows maker will be able to grab hold of the core gaming market.

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Pfizer, the world's largest drug maker by sales, has been shedding businesses outside its core medicine franchise to focus on developing prescription medicines to replace aging products such as cholesterol drug Lipitor, which now faces generic competition.

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Pepsi's boss, Indra Nooyi, is seeking to revive the company's core business while continuing her ambitious drive to transform the company into a maker of healthier drinks and snacks, and a better corporate citizen.

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The price was that for decades, as Microsoft took command of the world of business and workplace computing that was the foundation of the PC industry, most people saw Apple as a maker of overpriced, prettified luxury goods that lacked some of the core functionality of PCs and PC-based devices.

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