Put in the hands of enthusiasts, the core DNA of the brand is grasped and respected with non-verbal certainty.
When you put the core DNA into words and attach an image to it, does it ignite a consensus in the marketplace?
Zynga has also moved beyond its core DNA of casual gaming, to build "mid-core" games, which are slightly more complex and visually rich.
What were the core DNA components of the initial growth?
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They must go back to the core DNA of the brand and ensure that every pot and pan, every slipcover and throw pillow is unique and of the highest quality possible.
Rather, it was that the company that sponsored the ad knew the formula for successful branding and paid extra attention to the third ingredient: Stick to your core DNA or, in this instance, go back to your core DNA to reinforce what makes your brand special.
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That is, it has to stay true to what made it a winner with consumers in the first place, the core elements of its DNA which set it apart from the competition and that were relevant to people.
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The Nobel Prize in Chemistry for 2009 awards studies of one of life's core processes: the ribosome's translation of DNA information into life.
Deliberately shaping a cultural DNA enables you to attract talent that reflects your core values.
For now, only a handful of smaller players nationwide is choosing to embed sustainability into the very DNA of what they do, incorporating environmental intelligence into core business activities with no trade-off in price or quality.
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