In specialty apparel, AnnTaylor and Talbots struggled unsuccessfully to get their core customers back.
The goal now is to engage your core customers with such depth that they become your advertising.
Few other contemporary designers understand their core customers' lifestyle better than Amy Smilovic, the designer behind Tibi.
WSJ: Tracy Reese, Rebecca Minkoff, Tibi, Milly, Nanette Lepore Hit Sweet Spot
Ineffective opportunity management eventually leads to loss of money, time, and positioning with customers who are (or should be) core customers.
Revitalizing BlackBerry means igniting a dynamic idea, rallying greater leadership, supporting empathetic talent, and encouraging core customers to rally and recommend.
FORBES: What Will It Take To Boost BlackBerry? A Definition Beyond Function
Smart brand managers also know that a brand must stay relevantly differentiated, especially with its core customers, to maintain top billing.
FORBES: A Captain And His Crew Master The Sea-Changes In Today's Market
Social media for retailers means that you can now be a part of the conversation your core customers are having with others like themselves.
If the strategy was to pop the build-up of angst and anger amongst its core customers, it appears from the Facebook page to be doing so.
FORBES: With New Ad, J.C. Penney Plays The Card It Can Only Play Once
Right now the company has been driving away its core customers but has yet to capture a new one as the decline in revenues clearly demonstrates.
In 1997, when Apple was close to bankruptcy, Steve Jobs said he would reduce the number of products Apple sold to satisfy the needs of their core customers.
More than a few said they were lining up in honor of Jobs, who died earlier this month, or were hard core customers who have been following Apple for years.
FORBES: Woz Was Here: Customers Line Up For iPhone 4S In Los Gatos
Its core customers are giant businesses, not obsessed consumers.
FORBES: With Personal Electronics, Xbox is Microsoft's Ace-in-Hole
Your online reputation is more important than ever, and as a business, you need to be on the same level as your core customers, engaging with them where they feel most comfortable.
It needs no massive army of salesmen, since its core customers are a small band of highly specialised doctors, rather than the huge populations with arthritis or hypertension that the big drug firms try to reach.
Even as Callaway tries to attract younger golfers, it must be careful not to alienate its core older customers.
While Wal-Mart's core rural customers continue to show up in droves, the company's next growth frontier, the heavily unionized big cities, has been held up by local politicians looking to score points by publicly supporting worker interests.
Pacifying the critics is indeed important, say analysts, not because their anti-Wal-Mart campaigns affect the shopping decisions of the company's core rural customers (they don't), but because these critics have the ear of liberal politicians who dominate urban legislatures.
Our ability to differentiate through product innovation, evolve our variable cost model, and maintain a robust balance sheet means that we are well positioned to capitalize on future growth opportunities as the gap closes between demand and actual spending by our core network customers.
FORBES: JDSU Posts Mixed FY Q1; Q2 Guidance Misses; Blame Telcos
Instead of getting ahead of the news and taking a proactive position, thereby demonstrating to its core electrophysiologist customers that it was doing everything possible to fully understand and address the problem with its leads, the company consistently ignored or downplayed the cascade of bad news.
Nice try: Within a year the company had a net gain of 7, 600 subscribers but lost 4, 500 of its core group of ag customers.
FORBES: Third time's a charm for this little data provider. Or is it?
Summary: The Gartner-Forbes 2012 Board of Directors Survey, which was conducted in the first quarter of 2012 largely in the U.S. and the U.K., shows that board directors are prioritizing customers, core competencies and competitive advantage.
Recall that Wal-Mart was badly hit during the depths of the recession, a period that weakened its core of lower-income customers the worst.
The pull back isn't necessarily bad news for Dell's core business, or its customers--if it allows the company to focus on other things.
Alcatel Lucent may find it challenging initially to find customers for its core routers considering the strong grip that Cisco and Juniper have over the industry.
FORBES: Juniper Concerned As Alcatel Lucent Targets Core Router Market
In addition, SAP has committed to a clear and predictable roadmap for its core applications through 2020, providing customers with clarity and certainty as they devise their own strategies into the future.
Mavenlink operates on a freemium model, providing its core tools for free, while paying customers get additional storage space and other features.
FORBES: Mavenlink Raises $3.9 Million For External Collaboration Service
Talwar added that the Seattle-based company began implementing parts of a new strategy to attract customers outside of its engagement core business.
FORBES: Blue Nile Q4 Sales Down 2.1%, Full-Year Sales Up 4.5%
Each of the four units is a market leader in core business areas, with considerable overlap of customers and competencies between the units.
It may cannibalise its core business but at least it will keep its customers.
应用推荐