Their problem is simply that they value a copy stolen as if it would have been a copy bought at full price.

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Long before Madison Avenue ad copy, merchants were verbalizing the value and benefits of their wares.

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For manuscript dealer Kaller, there's obviously more at stake, though he admits that his copy of the poem would retain value even if Moore were exposed as a plagiarist.

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Twitter is incredibly smart to systematically copy Instagram and rip out the foundation of value from that company and from Facebook over time.

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GE's market value, but they are trying to copy it because they have been bruised by it in the marketplace.

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