When clients want to communicate with each other, they simply change their local copy of the data structure, and Firebase automatically ensures that the change propagates to other clients.

FORBES: Why Firebase Matters

With email and documents you need to manually structure your work content, i.e copy them into the right folders, forward emails of importance to the rest of your team or CC everyone to cobble together collaboration for actionable items.

FORBES: Is Your Job Still Playing on CDs?

Customers are so satisfied with Jabil's cell structure that they ask other suppliers to copy it.

FORBES: Bill Morean's $1.2 billion haircut