One of the biggest changes to be implemented by Google will allow advertisers to copy ad campaign data to other search engines, such as Microsoft's Bing.
Since Stave does many custom puzzles, management guru Tom Peters had a dozen made from a copy of the cover of his famed text, In Search of Excellence, to celebrate an anniversary of its printing.
These firms advise companies how to design their sites to rank higher in search results or to bid more wisely on ad keywords or craft ad copy that will get clicked on more often.